Earlier this year our team sat down to refine our mission and vision for Income Lab. Helping retirees unlock their best retirement was something that has been our true north since day 1. And it’s through our strong partnership with the advisor community, that we can carry out our mission to revolutionize the way retirement income planning is done today so clients can live their lives with confidence. As we approached our brand refresh, we wanted to make sure every communication touchpoint we have exudes that exact mission and reflects what advisors tell us about the positive impact Income Lab has on clients.
Staying true to our roots, we chose a color palette and imagery that looks and feels optimistic as you drive down the beautiful roads of Colorado where Income Lab was founded. Retirement isn’t a destination, it’s a journey. And we’re excited to equip advisors with the GPS to help navigate their clients toward the retirement they envision. Our brand refresh has been a transformative one for Income Lab – a refreshing endeavor that goes beyond aesthetics, aiming to resonate more deeply with you, our advisor partners.
You may be wondering why the change and why the announcement. Our decision to refresh our brand isn’t just about staying current; it’s a commitment to better align with our core values, connect more authentically with you, and ensure that our brand reflects the innovative spirit that drives us forward. We invite you to explore the renewed facets of our brand starting with our website. We have included a new web page dedicated to our methodology and research sharing what we believe will revolutionize retirement income planning.
Our brand refresh is a celebration of growth, a commitment to our mission, and a pledge to continue supporting the advisor community in driving deeper more meaningful conversations with clients through our platform. To our clients, advisory board, and industry colleagues, thank you for being an integral part of our journey. We’re excited to continue paving the way to revolutionize retirement income planning. Together, let’s embrace the next chapter of our brand’s story—a chapter written with your experiences and client success stories.
