Penny, your AI planner · Included in Income Lab Pro
Roth conversions. IRMAA. Inherited IRAs.
Answered in the meeting, not after it.
What used to take three days of prep now takes thirty seconds. Ask in plain English. Penny pulls your client’s actual plan, runs verified tax math, and hands you specific dollar amounts with sources cited.
14-day free trial. All Pro features. Cancel anytime.
A client mentions a Roth conversion. Penny pulls the household, runs the bracket math, and surfaces the IRMAA fallout. All before you finish your coffee. And this is one of dozens of analyses Penny handles in seconds.
Your planning tool shows the 30-year picture. Who handles the last mile?
Tactical analysis belongs inside your planning software. That’s where the data is. That’s where the context is. That’s where Penny is.
Ask the question. Get the math. Act on the answer.
Pick a household
Penny already knows the plan. Guardrails, brackets, Social Security timing, account balances. No setup required.
Ask in plain English
Type your question or pick from the menu. Taxes, Roth conversions, Medicare, Social Security, estate planning. Penny classifies and routes it.
The math runs, not the AI
Deterministic tax engines validate every answer. AI handles classification and explanation. The math handles the numbers. That’s why you can trust them.
We don’t do math with AI.
Act on the answer
Specific dollar amounts. Bracket impact. Multi-year projections. Clear enough to explain to your client right now, not buried in a 40-page report.
“How far can the Hendersons convert before they trigger the next IRMAA tier?”
You type the question. Penny pulls the Henderson plan, runs it through the Marginal Rate Explorer, and shows you:
- At a $72K Roth conversion, they stay in IRMAA Tier 1
- At $73K, they cross into Tier 2 and pay an extra $1,737 per person
- The exact dollar where the cliff hits, not a rough estimate
- IRMAA impact two years out, automatically modeled
- Every number verified. Every source cited.
“One extra thousand dollars just cost your client $1,737 per person in Medicare surcharges.”
IRMAA thresholds are invisible cliffs. A $72K Roth conversion keeps the Hendersons in Tier 1. At $73K, they cross into Tier 2 and the surcharge jumps by $1,737 per person, per year. Penny maps every threshold against your client’s projected income and flags the danger zones before they become expensive mistakes.
- IRMAA bracket visualization with income projections
- The exact conversion amount where each cliff hits
- SSA-44 appeal instructions when life changes qualify
- Two-year lookback modeled automatically
What Penny brings to every client meeting
Each capability surfaces answers in the meeting, not after it.
Verify Button
One-click audit of any response. On-demand verification so you never have to wonder.
Source Citations
Every analysis shows sources with verification indicators. Trace any number back to the tax code.
Per-Field Notes
Attach notes to any input explaining why a number was chosen. Build a documentation trail for every decision.
Document Analysis
Upload a 1040 without selecting a household. Perfect for prospect meetings when you don’t have a plan yet.
Natural Language
Type changes in plain English. Penny classifies, updates analysis, shows before and after.
Tax Detail Tool
Override plan assumptions with actual current-year numbers. Interest, dividends, capital gains. Precision no other tool offers.
Estate Planning
Beneficiary optimization, gift vs. step-up analysis, charitable giving optimizer (QCD, lifetime giving, bequest).
Inherited IRA
Distribution optimizer for inherited accounts. Even, front-loaded, or back-loaded strategies with tax impact.
State Tax Comparison
Side-by-side comparison of moving between states. Penny enables county-level tax detail for granular analysis.
We don’t do math with AI. Here’s what we do instead.
Classification, Explanation, Natural language
Interprets the question. Explains the answer. The AI handles the conversation so you stay in the meeting.
Tax models, Calculations, Verified numbers
Runs every number through deterministic tax engines built from actual tax code. The math is the math.
AI interprets your question and explains the results. Deterministic tax engines do every calculation. The AI proposes; the math checks. Every answer you see has been validated by models built from actual tax code, not trained on internet data.
Verifiable
Every number traceable to source
Auditable
One-click verification on any response
Secure
SOC 2 Type II certified, enterprise-grade security
The more households you add, the smarter it gets.
Practice Intelligence doesn’t just analyze one client. It helps identify planning opportunities across your practice that drive revenue and better outcomes for your clients.
Scans
Every household, every opportunity type
Surfaces
Roth windows, IRMAA cliffs, SS timing, QCDs, estate gaps
Grows
More households = more intelligence = more revenue
“It’s like having the best wholesaler that ever walked the earth. Walks into your practice, looks at every client, and tells you exactly where the opportunities are.”
How advisors describe Practice Intelligence
Frequently Asked Questions
No. Penny analyzes and recommends. You review and apply every change. The advisor is always the senior partner.
Yes. SOC 2 Type II certified. Enterprise-grade security with SSO available on Pro. The AI does not train on your client data.
Penny is not an AI chatbot. Penny is a tactical planning tool augmented by AI. ChatGPT does math with AI. Penny doesn’t. Every calculation runs through deterministic tax models built from actual tax code. The AI handles classification and explanation; the math handles numbers. That’s why every answer is verifiable.
No. You can start a free trial and upload a 1040 immediately, without building a full plan. Penny works with prospect documents from day one.
Penny can make mistakes. We built her with deterministic tools and verification to avoid hallucination, but you are always the senior partner. Penny does the legwork. You check the work and make the decisions. Every response has a Verify button for one-click audit, and source citations let you trace any number back to the tax code.
No. Support staff seats are meant for administrative work like building and updating plans and producing reports. If a team member needs access to Penny, they will need an advisor-level Pro seat.
Try Penny in your next client meeting.
See why top advisors trust Income Lab. 14-day free trial. All Pro features. No contracts.
Income Lab Pro · $299/mo or $2,990/yr · Cancel anytime · See full pricing details
Go deeper
Explore the research, strategies, and comparisons behind Income Lab.
Roth Conversion Strategies
When and how to optimize Roth conversions for your clients.
→ MedicareIRMAA Planning Guide
Avoid the invisible cliffs in Medicare premium surcharges.
→ MethodologyGuardrails-Based Planning
The research-backed approach to dynamic spending in retirement.
→ ComparisonIncome Lab vs. Holistiplan
How connected planning compares to standalone tax analysis.
→ ComparisonIncome Lab vs. RightCapital
Depth in retirement distribution vs. breadth across all planning.
→ PlansPricing
Core $199/mo. Pro $299/mo. 14-day free trial.
→Book a Walkthrough
See the platform. Ask your hardest question. Every advisor who sees Penny in action gets it immediately. 14-day free trial, all Pro features, no contracts.