Penny, your AI planner · Included in Income Lab Pro
What used to take three days of prep now takes thirty seconds. Ask in plain English. Penny pulls your client’s actual plan, runs verified tax math, and hands you specific dollar amounts with sources cited.
14-day free trial. All Pro features. Cancel anytime.
A client mentions a Roth conversion. Penny pulls the household, runs the bracket math, and surfaces the IRMAA fallout. All before you finish your coffee. And this is one of dozens of analyses Penny handles in seconds.
Your planning tool shows the 30-year picture. Who handles the last mile?
Tactical analysis belongs inside your planning software. That’s where the data is. That’s where the context is. That’s where Penny is.
Penny already knows the plan. Guardrails, brackets, Social Security timing, account balances. No setup required.
Type your question or pick from the menu. Taxes, Roth conversions, Medicare, Social Security, estate planning. Penny classifies and routes it.
Deterministic tax engines validate every answer. AI handles classification and explanation. The math handles the numbers. That’s why you can trust them.
We don’t do math with AI.
Specific dollar amounts. Bracket impact. Multi-year projections. Clear enough to explain to your client right now, not buried in a 40-page report.
You type the question. Penny pulls the Henderson plan, runs it through the Marginal Rate Explorer, and shows you:
Tax analysis emails achieved 18% click-through rate. This is the question advisors care about most.
IRMAA thresholds are invisible cliffs. A $72K Roth conversion keeps the Hendersons in Tier 1. At $73K, they cross into Tier 2 and the surcharge jumps by $1,737 per person, per year. Penny maps every threshold against your client’s projected income and flags the danger zones before they become expensive mistakes.
Each capability surfaces answers in the meeting, not after it.
One-click audit of any response. On-demand verification so you never have to wonder.
Every analysis shows sources with verification indicators. Trace any number back to the tax code.
Attach notes to any input explaining why a number was chosen. Build a documentation trail for every decision.
Upload a 1040 without selecting a household. Perfect for prospect meetings when you don’t have a plan yet.
Type changes in plain English. Penny classifies, updates analysis, shows before and after.
Override plan assumptions with actual current-year numbers. Interest, dividends, capital gains. Precision no other tool offers.
Beneficiary optimization, gift vs. step-up analysis, charitable giving optimizer (QCD, lifetime giving, bequest).
Distribution optimizer for inherited accounts. Even, front-loaded, or back-loaded strategies with tax impact.
Side-by-side comparison of moving between states. Penny enables county-level tax detail for granular analysis.
Classification, Explanation, Natural language
Interprets the question. Explains the answer. The AI handles the conversation so you stay in the meeting.
Tax models, Calculations, Verified numbers
Runs every number through deterministic tax engines built from actual tax code. The math is the math.
AI interprets your question and explains the results. Deterministic tax engines do every calculation. The AI proposes; the math checks. Every answer you see has been validated by models built from actual tax code, not trained on internet data.
Every number traceable to source
One-click verification on any response
SOC 2 Type II certified, enterprise-grade security
Practice Intelligence doesn’t just analyze one client. It helps identify planning opportunities across your practice that drive revenue and better outcomes for your clients.
Every household, every opportunity type
Roth windows, IRMAA cliffs, SS timing, QCDs, estate gaps
More households = more intelligence = more revenue
“It’s like having the best wholesaler that ever walked the earth. Walks into your practice, looks at every client, and tells you exactly where the opportunities are.”
How advisors describe Practice Intelligence
No. Penny analyzes and recommends. You review and apply every change. The advisor is always the senior partner.
Yes. SOC 2 Type II certified. Enterprise-grade security with SSO available on Pro. The AI does not train on your client data.
Penny is not an AI chatbot. Penny is a tactical planning tool augmented by AI. ChatGPT does math with AI. Penny doesn’t. Every calculation runs through deterministic tax models built from actual tax code. The AI handles classification and explanation; the math handles numbers. That’s why every answer is verifiable.
No. You can start a free trial and upload a 1040 immediately, without building a full plan. Penny works with prospect documents from day one.
Penny can make mistakes. We built her with deterministic tools and verification to avoid hallucination, but you are always the senior partner. Penny does the legwork. You check the work and make the decisions. Every response has a Verify button for one-click audit, and source citations let you trace any number back to the tax code.
No. Support staff seats are meant for administrative work like building and updating plans and producing reports. If a team member needs access to Penny, they will need an advisor-level Pro seat.
See why top advisors trust Income Lab. 14-day free trial. All Pro features. No contracts.
Income Lab Pro · $299/mo or $2,990/yr · Cancel anytime · See full pricing details
Explore the research, strategies, and comparisons behind Income Lab.
When and how to optimize Roth conversions for your clients.
→ MedicareAvoid the invisible cliffs in Medicare premium surcharges.
→ MethodologyThe research-backed approach to dynamic spending in retirement.
→ ComparisonHow connected planning compares to standalone tax analysis.
→ ComparisonDepth in retirement distribution vs. breadth across all planning.
→ PlansCore $199/mo. Pro $299/mo. 14-day free trial.
→See the platform. Ask your hardest question. Every advisor who sees Penny in action gets it immediately. 14-day free trial, all Pro features, no contracts.
